Excellent site layout and design can be a great boon for a blog that hopes to build a regular readership and to have maximal impact. Design just is the marriage of form and function, content and layout. It can help you deliver your message more clearly and develop rapport with your readership. But, buyer beware! It can also be a gargantuan waste of time and resources. Kevin will share with you the essentials of good design: three principles, three Design Desiderata, that will position you perfectly to avoid design pitfalls and move you to entirely new levels of success.
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